CAMPAIGNS
Mad Mallard Brewing
Beer Campaign
Mad Mallard Brewing is a fictional craft beer brand I created for a beer campaign specializing in sour ales with a focus on seasonal flavors. Its debut concept, Cran-Apple Bob, is a fruited sour ale inspired by the classic Halloween game of bobbing for apples. I designed the beer to appeal to both men and women who enjoy fall and winter-themed beverages, using warm autumnal hues, playful imagery of a mischievous mallard, and engaging visuals that tell a story–first showing the duck bobbing for apples, then spilling the bucket over. I ensured the branding was cohesive, fun, and memorable for the whole campaign, aligning with the trend of craft beer and consumer preferences.
Bubba’s Brew
Food Truck Campaign & Truck Design
SHSBT BAMM Program
Informational Social Media Campaign, Humor Campaign, and Print Advert
The Nittany Quill
Informational, Online Event, and Customer Spotlight Social Media Campaigns
Rock & Roll Hall of Fame
Print Ad, Billboard, and Web Ad for Foreigner’s 2024 Induction
New Album for The Rose
Album Design, Print Ad, Interactive Flyer, and a Light Post Banner Advert
